August 2021 - Present

Email

• Manage the creation, QA, approval, CAN-SPAM Compliance, and deployment of email campaigns using Blackbaud (Luminate) CRM and Mailchimp ESP systems/li>
  
• Develop responsive/mobile-friendly emails from scratch using HTML/CSS and Bootstrap framework


• Collaborate with cross-functioning teams to create subject lines and copy/AB tests for email campaigns seen by over 360k constituents monthly
• Generate an email open rate 10% above the non-profit industry average

Website

• Administer the creation, accessibility, QA, approval, and deployment of websites within the NetCommunity CMS and Luminate CRM systems


• Create and manage multi-page fundraising websites that generate an average of $125k in donations


• Update time-sensitive material throughout the SOSC website including HTML/CSS, editing images, creating/fixing links, and updating the event calendar

JAN. 2019 - SEPTEMBER 2021

• Produced e-commerce and static websites for clients using HTML/CSS/Webflow/Shopify


• Created, tested, and iterated wireframes and prototypes for client and user-specific needs


• Conducted user research through heuristic evaluations, surveys, interviews, cognitive walkthroughs, and personas


• Adhered to industry-standard Web Content Accessibility Guidelines (WCAG)

APRIL 2018 - JUNE 2020

• Designed and developed 100+ layouts, illustrations, graphics, and photo shoots under strict time frames for the award-winning publication, Rising Tide


• Trained 5 junior interns in the use of After Effects, Illustrator, and Photoshop to professional competency


• Created 5 email-marketing campaigns using Mailchimp and modified the templates HTML to the brand guidelines


• Produced 10+ motion graphics, illustrations, and videos for social media, generating more than 10K views and interactions